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It's a cross-channel marketing platform that integrates rigorous automation and analytics.
The platform is Enterprise-Class & Agency ready with the expected automation, team collaboration and very high-end predictive analytics.
Data-tech and operational savvy marketing agencies, we've got you covered. You can create powerful pitches and run client campaigns efficiently and intelligently using Plumlytics.
Perhaps one the most important aspect of Plumlytics is that it places the audience first. It’s the only platform that connects you to your audience on all the channels they live on — at the same time. No more disparate silos, no more redundant reports, and no more missed opportunities. Plumltyics centralizes your audience data in one place, and gives you the insight and reach to create measured cross-funnel, cross-channel engagement experiences.
Audience don’t just live in one channel, they are not all in the same stage of buying cycle. So your marketing platform shouldn’t be limited to one channel or cater to buyers in one funnel stage either.
With cross-channel capabilities to capture, analyze and act on data across social, email, web and in-app, Plumlytics lets you manage and connect with your audiences wherever they are in your marketing funnel and help you gain visibility across channels.
Plumlytics' simplifies tracking campaign performance with built in ROI calculator in 3 categories of, Acquisition, Behavior and Outcome, following the extensive research by Avinash Kaushik .
To further streamline measurements, we have baked a marketing funnel framework into the platform. You can now visually see and measure your campaign effectiveness along the funnel stages of: Awareness "Be seen by everyone"; Consideration "People thinking to buy"; Conversion "People wanting to buy"; and Loyalty "People who are your customers".
Instead of focusing on crazy hard work to find insights, we have learned how to master the art of analytics-powered marketing.
Robust analytics-powered audience centric marketing, it sounds like a mouth full non-sequitur content but it's a more profitable strategy, helps with faster business growth and lowers customer churn.
Marketing automation gains you efficiency. Marketing analytics gives you intelligence. Adaptive Marketing combines the two for solid Marketing results.
Are you ready to find out?